Above and beyond figures and algorithms, what matters most in business is human contact and our feelings. At Ouxion, we believe that a sale and customer satisfaction begin from the moment a customer steps into the shop.
The use of decoration, furniture and their arrangement within the space can positively or negatively affect the customer experience, which will translate into a future purchase or not.
And not only that, satisfaction will lead a potential customer to become an ambassador for your brand. This process can only be achieved with perseverance and good work, and it begins from the first second the customer hears the name of your business.
Using commercial premises furniture to increase your business’s sales and revenue
In this guide, based on real experiences and projects carried out by Ouxion, we will cover the most important aspects to consider when decorating the commercial premises where you carry out your business activity.
Comfort and consistency
Customers should feel comfortable in your premises. At Ouxion, we know that there must be a balance between feeling at home and consistency between the product or service you offer and what your premises say about your company.
From the layout of the furniture, whether you use straight or curved lines, whether it blends in with nature, to whether it evokes other cultures through the use of colour tones, sounds and even smells, everything counts.
The atmosphere and location must convey exactly the same philosophy and feelings as your business. Using strong colours in an exhibition for a brand that promotes mindfulness makes no sense. This will clash with the customer’s idea, causing rejection, either consciously or unconsciously.
This is why furniture and decoration are so important, because they speak for you and your company, complementing what we express through words.
Lighting
One of the most important aspects, without a doubt, when creating an environment conducive to making customers feel comfortable and purchasing your service or product, is lighting.
We are not just talking about the design of lamps or spotlights; lighting goes much further than that. It is very important to know what to illuminate, how and at what intensity.
The route that the customer will take through the commercial premises must be taken into account. In addition, their attention will instinctively follow the light. The decision of whether that light should be direct, indirect, warm or cold, among many other options and variables, is left to the expert hands of companies such as Ouxion.
The amount of lighting in certain areas will determine how and when the customer will direct their attention there. We are not only talking about beauty, but also about being practical and effective in achieving our ultimate goal, which is none other than sales.
Exhibition and displays
We have already discussed the importance of lighting in improving the customer experience and, therefore, a more than likely sale. Now, we must focus on where and what we want that light and customer attention to be directed.
It is very important to know what to display to the customer. Ouxion studies and assesses the importance of the product that will be presented to the customer. It is necessary to consider whether what is being presented is the star product or the one that needs to be sold. These are two very different concepts.
You need to develop the right strategy, knowing whether displaying several products will activate one or the other, as well as not hesitating to make the latest innovations in your sector available to customers. This will make customers feel special and cared for, as they will see things in your premises that they think are unique.
Even if the product you offer does exist in other stores, the décor, furniture and lighting will make the customer think that this is, without a doubt, the best product or, at least, the best version of it.
An example of the effectiveness of this strategy can be seen in two important aspects: considered sales and impulse sales.
The former are achieved through the entire process we have been discussing, while impulse sales are more about the customer’s last-minute decisions, allowing feelings and senses to take precedence over reason.
If your business offers lower-priced or economical items, they are the perfect profile to display and showcase for more impulsive sales. This will translate into instant customer satisfaction and increased revenue for your business.
An environmental issue
Not everything goes when it comes to decoration and furniture use. Creating bonds and connections with customers that translate into future sales involves many factors, and one of those factors is the environment.
Using wood from trees grown in sustainable forests, using recyclable materials and respecting the carbon footprint are aspects that, some time ago, were considered positive, but are now essential when it comes to building a relationship of respect and trust between customer and business.
The environmental issue is no longer just something to be considered, but a basic, essential and non-negotiable condition for building a favourable relationship. At Ouxion, we are aware of this, and that is why we take it into account when developing any comprehensive commercial premises refurbishment or construction project.
We care as much about the needs of the potential end customer as we do about the ideas and concerns of our clients, thus carrying out the project exactly as our client dreams and as the end customer needs.
