The work of refurbishing premises to convert, or improve previous facilities, into a car dealership is a complex task that can present complications and unforeseen events.
In order to avoid anything that could delay the end of the refurbishment, or even stop it for a period of time, we must find the fundamental aspects to be carried out.
In addition to these aspects, we will be presented with challenges that we must know how to overcome, and that is why we at Ouxion have compiled everything that we must take into account when renovating a car dealership in Spain.
Refurbishment and adaptation of dealerships in Spain
The refurbishment of a dealership following the guidelines of a major brand is a task that can be a challenge for any company. For this reason, it is important that the project is carried out by a company with experience in the sector and knowledge of the details of such a complex task, and this is the case of Ouxion.
The first details to take into account are the technical and legal aspects. This plot is essential and represents the first steps of the project, a project that may be compromised if it does not have all the necessary permits and projects to obtain future licences.
Key aspects of a dealership refurbishment
One of the main pitfalls you will have to avoid is achieving the image objectives required by the brand while not breaching local regulations. A clear example of this is achieving an attractive façade for your premises, with corporate logos and colours, but respecting the local law on the external appearance of buildings.
In cases like this it is essential to have a refurbishment company that is an expert in this type of situation and that makes the most of every detail, like Ouxion, finding an opportunity in every adversity.
Beyond all the bureaucracy and controls that the installations must pass, we are going to talk about the most important aspects to take into account when carrying out the renovation and how every detail counts when it comes to attracting the attention of a potential client.
Attractive
The space in which cars are displayed in a dealership is the heart and soul of the place. Here, every detail adds up, and there are aspects that will draw the customer’s eye to a particular place or vehicle.
In this respect, the automotive sector knows how to cope without any problems. There is no doubt that the cars on display represent more than just a work of art in a museum. They are the pinnacle of design and technology within the company, which is why they are displayed with such care, pampering and admiration.
Everything around them should enhance that thought, and direct customers to them and not distract their attention with other elements, even though they may be corporate. The most important element is the car and that is where customers should go.
That is not to say that the space where customers move is not pleasant. In fact, they should feel comfortable, as if they are visiting a familiar place, but all paths should lead them to the ultimate goal; their future vehicle.
Atmosphere
In order to create that homely place, that corner of beauty and tranquillity, furniture, light and people are the fundamental pillars. First of all, there is no doubt about the importance of furniture that is in line with everything the brand stands for. Everything, from its design to its colour, must evoke a corporate image that is as necessary as it is powerful.
Lighting is a key element, to an extent that we cannot even imagine. Inadequate lighting of any element, a sculpture, for example, can change the way we see it, seeing defects where there are none and creating a new object than the one that is actually on display.
The same happens with a car; if the lighting is not adequate, its original colour can be altered and not highlighting its design lines can make the car we see in front of us have nothing to do with the one that is actually on display. This is why the choice of lighting is so important and decisive, and should be an important item in the budget.
The last aspect of the environment is the human aspect. It is as important to have the right human factor as any of the other important aspects we have talked about. Being greeted with friendliness, giving the right help when needed, and giving advice are all aspects that will make the customer experience memorable. That treatment will be associated with the brand it represents and the place where it took place, ensuring a future customer and even a brand ambassador.
Staying in business
This is one of the big questions when it comes to refurbishing a dealership. Choosing whether or not to keep the doors open has a number of consequences. And although there is no right answer, the reality is that the opening hours are usually maintained even if the space is smaller, as the refurbishment will be carried out in different phases.
If we follow the general trend and decide to continue operating normally while the refurbishment is being carried out, instead of seeing it as a disadvantage, we can see it as an opportunity. Under this circumstance, continuing to offer a great service, showing a clean and tidy place, despite the refurbishment, will reinforce our image, creating a positive bond with the potential client.
Frequently asked questions
Why choose Ouxion as a refurbishment specialist?
Ouxion is a refurbishment company specialising in the execution of integral projects, with more than twenty years of experience in the sector. Its catalogue of satisfied clients is just one of the many reasons to choose Ouxion.
This extensive experience allows us to always be at the forefront, to avoid the appearance of setbacks and to always find the best version of a shared idea.
What makes Ouxion a better option than other renovation companies?
In addition to more than twenty years of experience, there are differential elements that position Ouxion as the best option in the sector. And if we must highlight one, it is its great adaptability.
Although the company’s guidelines must be followed, there is always room for manoeuvre in order to improve what already exists and make your dealership stand out. In addition, it will always look for your benefit, both in terms of time and money, finding the right formula for your needs.
