At Ouxion, we are well aware of how the world of franchising has evolved within the Spanish market, and we wish to highlight its importance by publicising this year’s key events in our country.
The traditional concept of franchising is giving way to a new format where an omnichannel approach is more evident than ever, and the future is nothing more than a present that is rapidly taking hold.
The best and most important franchise fairs and events in Spain
- Expofranquicia 2026 (Madrid)
In May, what is known as the most important trade fair in the Spanish franchise sector takes place: Expofranquicia. IFEMA is once again hosting this event, which this year focuses on ‘Franchises with a positive impact’.
Much of the exhibition will centre on the importance and significance of AI software tailored to different service sectors. Furthermore, the organisers will be seeking investors who are comfortable having between three and five business units in their portfolio rather than just a single outlet.
Their contact details are their website www.ifema.es/expofranquicia and the email address [email protected]
- FranquiShop 2026
FranquiShop has become the leading networking event in Spain’s franchise sector, thanks to its ‘Speed Networking’ format. Another very positive aspect of this industry event is the frequency with which it takes place. Cities such as Madrid, Barcelona, Seville and Valencia will host the event this year.
The focus here is on human relationships, meeting face-to-face and forging future partnerships. The sessions last around 30 minutes, giving many professionals the chance to make themselves seen and heard amongst a large number of investors. Forget grand stages and pompous, grandiose presentations – here, everything is on a more personal level.
This year, there will be a special focus on micro-retail – a type of local franchise based in premises smaller than 40 square metres – as well as franchises known as ‘low-investment’ franchises.
Don’t forget to visit their website www.franquishop.com to ensure you can network with the people you’re interested in, as you’ll need to book an appointment in advance to ensure the event runs smoothly. Their contact number for any enquiries is +34 954 44 24 68.
- SIF Valencia 2026
El SIF es el Salón Internacional de la Franquicia, así que la importancia de este evento habla por sí solo. A finales de este año, en octubre concretamente, Valencia acogerá a esta feria conocida como el hub de expansión para el arco mediterráneo.
Desde luego, uno de los puntos clave en los que se sustenta esta feria es en el concepto de internacionalización, siendo las marcas europeas y latinoamericanas las más dadas a hacerse ver en los pabellones del SIF.
La conocida como logística de la última milla, last mile, tendrá un lugar muy especial en esta edición ya que muchos de los esfuerzos de las empresas se centran en este último tramo de la cadena, el que está más próximo al cliente final. Las franquicias de proximidad serán las grandes destacadas de este año.
No olvides entrar en www.sifvalencia.com para no perder detalle de ninguna actualización y debes saber que cuentas con una línea telefónica disponible para cualquier duda que puedas tener; +34 963 86 11 00.
- BizBarcelona 2026
This event does not focus solely and exclusively on franchising, but the section dedicated to it is the most important in the entire Catalan autonomous community. In fact, this year’s edition will focus on and place special emphasis on the digitalisation of traditional retail through the franchise model.
This involves the transformation that converting a small business into a franchise represents – a qualitative leap forward. It also involves striking a balance between traditional brick-and-mortar sales and a significant presence in e-commerce at both local and national levels.
On their website, www.bizbarcelona.com, you can keep up to date with all the latest news about the fair, from specialised conferences to talks.
Comparison of Franchise Fairs 2026
|
Event |
Month |
City |
Investment Profile |
|
Expofranquicia |
May |
Madrid |
Medium/High-net-worth and international investors |
|
FranquiShop |
All year round |
Itinerant |
Entrepreneurs and self-employment |
|
SIF Valencia |
October |
Valencia |
Mediterranean expansion and investment |
|
BizBarcelona |
Noviembre |
Barcelona |
Local retail and digital transformation |
