When the time comes to reform a franchise, there are several factors that you must take into account to be able to convey to the customer the message you want to send with your service or product.
The corporate image of a company is of great importance as it represents the solidity on which future growth is based, both commercially and as a brand.
Customer confidence does not start with a good deal or a fantastic after-sales service, but begins from the first second, attracting the attention of the senses with a striking, personal, unique image that conveys the values of the company.
Franchise refurbishment and the challenges not to be overlooked
Let’s go through all the aspects and small details you face in the complex task of reforming a franchise.
Fundamental aspects in the reform of a franchise
The aspects that we must not forget are, precisely, the challenges that we will face when it comes to reforming a franchise. The most important details are the hardest to carry out, although every detail counts.
Identity and Corporate Image
There is no doubt that we move within the parameters set by the company. There is no doubt about that, and the first challenge is to be able to develop our full potential without turning our back on previously established guidelines.
But this does not mean that we cannot be creative. After all, if you are carrying out a renovation, it is to improve something that already exists, and that is what you are looking for. Companies like Ouxion can help you make the most of that small margin between the franchise rules and your own style.
That own style, even if you belong to a franchise, can make the difference, and be the reason why a customer visits your place and not another one, despite belonging to the same franchise. Be the same but not like everyone else.
Aesthetics
This approach leads us to the idea of aesthetics. Aesthetics is the harmony you find when you arrive at a place, which combines colours, shapes, order, logos and products. These are concepts that, when well combined, explain why some places make us feel at home and others, despite appearing to be decorated with more expensive elements, are uncomfortable or in bad taste.
Professionalism and experience are always very positive elements to take into account when you trust someone in charge of the assembly of the elements and their aesthetics.
Regulations
Not only do we have to follow the requirements of the franchise, but we will also adapt the premises to the safety measures and regulations of the municipal, provincial and state government bodies.
These regulations do not allow us to make our own changes or designs, as they are laws based on the safety, for the most part, of both the premises and the integrity of those who visit them. For this reason, the modifications to be made must be followed as the law dictates.
Practical
We must find the perfect balance between the corporate image and the usability of the space and everything displayed within reach of customers. The decoration and aesthetics must not conflict with the ease of use of all the elements, from the decoration to the different structures.
It is true that, following the patterns of the franchise, all the centres must keep a homogeneity, but it does not mean that everything must have exactly the same characteristics since the spaces where they are located vary.
Frequently asked questions
Who is in charge of finding the renovation company?
The situation changes depending on the franchise we are dealing with. We can find both cases, where the franchise takes care of everything, having already assigned a specialised company, and where it is the franchisee who must choose who carries out this work.
In this second case, the franchise can provide a list of collaborating companies, where the franchisee can choose, or simply have total freedom to choose who will carry out the modifications to the premises.
Is Ouxion a good option for the reform?
To talk about Ouxion is to talk about a company of integral reforms, with more than 20 years of experience in the sector. With more than 300 projects already completed in Spain, and experience in work abroad, Ouxion specialises in retail, although its work includes restaurants, offices and dealerships.
